1. What is Instagram Engagement Rate?

Engagement Rate (ER) is a metric that measures how actively involved with your content your audience is. It's calculated as the sum of likes and comments divided by your number of followers, expressed as a percentage.

2. How Does the Calculator Work?

The calculator uses the Engagement Rate formula:

Where:

• \( Likes \) — Number of likes on a post
• \( Comments \) — Number of comments on a post
• \( Followers \) — Total number of followers

Explanation: The equation shows what percentage of your followers engaged with your content through likes or comments.

3. Importance of Engagement Rate

Details: ER is a key metric for measuring content performance, audience connection, and influencer marketing effectiveness. Higher ER typically indicates more engaged followers.

4. Using the Calculator

Tips: Enter the number of likes and comments from an Instagram post, and your current follower count. All values must be valid (non-negative numbers, followers > 0).

5. Frequently Asked Questions (FAQ)

Q1: What is a good engagement rate on Instagram?
A: Generally, 1-3% is average, 3-6% is good, and above 6% is excellent, though this varies by industry and account size.

Q2: Should I calculate ER per post or overall?
A: Both are useful. Post-specific ER shows content performance, while average ER shows overall account engagement.

Q3: Does story engagement count in ER?
A: This calculator focuses on post engagement. Story engagement is typically calculated separately.

Q4: Why is my ER decreasing?
A: Possible reasons include follower growth without content improvement, algorithm changes, or less engaging content.

Q5: How can I improve my ER?
A: Post high-quality content, engage with your audience, use relevant hashtags, and post at optimal times.