1. What is Instagram Engagement Rate?

The Instagram Engagement Rate (ER) measures how actively your audience interacts with your content. It's calculated as the percentage of people who engaged with your post compared to how many people saw it (reach).

2. How Does the Calculator Work?

The calculator uses the Engagement Rate formula:

Where:

• \( Interactions \) — Total likes, comments, shares, and saves
• \( Reach \) — Number of unique accounts that saw the post

Explanation: The equation shows what percentage of people who saw your post actually interacted with it.

3. Importance of Engagement Rate

Details: Engagement Rate is a key metric for measuring content performance, audience connection, and overall Instagram strategy effectiveness. Higher rates indicate more compelling content.

4. Using the Calculator

Tips: Enter your post's total interactions (sum of all engagements) and reach (from Instagram Insights). Both values must be positive numbers with reach > 0.

5. Frequently Asked Questions (FAQ)

Q1: What's a good engagement rate on Instagram?
A: Rates vary by industry, but generally 1-3% is average, 3-6% is good, and above 6% is excellent.

Q2: Should I use reach or impressions?
A: Reach (unique viewers) is preferred over impressions (total views) for engagement rate calculations.

Q3: What counts as an interaction?
A: Likes, comments, shares, saves, and sometimes profile visits or story interactions.

Q4: Why is my engagement rate dropping?
A: Possible reasons include algorithm changes, less engaging content, or audience growth outpacing engagement.

Q5: How often should I check engagement rate?
A: Monitor regularly (weekly/monthly) to track performance trends and content strategy effectiveness.